Nov 6, 2018
This week we had the chance to sit down and speak with a marketing whiz and wordsmith in Anita Siek. Ex lawyer and founder of Wordfetti, a digital marketing and copy writing business for businesses of all shapes and sizes including law firms.
One of the biggest issues within the legal industry is the tendency to make communication and their messaging too specialised and legalistic. In this interview we talk about why this is the case, how to improve your copy and messaging so you are hitting the market and engaging with your audience effectively.
Anita has a magic way with words and explains just why its so important to get your copy and messaging right across the board from your website to social media efforts to how you engage with clients. Anita is always thinking about what the customer experience will be and how to best to engage them and deliver content in a simplified and easily digestible way.
Enjoy the episode and stay tuned for event news next year where we hope to have Anita participating again with her work shops.